February 22, 2023
Pushing the boat out
As Heraclitus of Ephesus famously said, “No man ever steps in the same river twice.” Rivers, like people, go by familiar names and typically stay in familiar places, but they are constantly in motion and, therefore, constantly changing.
We tend to think of the web as being an ever-changing entity. Social media and modern web technologies focus on up-to-the-minute information; we crave what’s new and we know that the old data will always be a few clicks away if we need it. But redesigning a website can be daunting. When a client comes to us ready to make a change, we try to make the process as simple as possible. For the most part, client brands don’t undergo major shake-ups and they often like seeing the DNA of their current website on the site we’re eager to create for them.
But what happens when a client is not only unafraid of change, but enthusiastic about it? What happens when a client whose website hasn’t undergone a major update in years decides to “push the boat out” and embark on a new adventure?
The client was RiverBank, a $125 Million business and personal bank in Spokane, Washington. Their organization was rapidly changing, and they were excited to create something that was the complete opposite of their existing brand. They called on Trabian to help.