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Pushing the boat out As Heraclitus of Ephesus famously said, “No man ever steps in the same river twice.” Rivers, like people, go by familiar names and typically stay in familiar places, but they are constantly in motion and, therefore, constantly changing. We tend to think of the web as being an ever-changing entity. Social media and modern web technologies focus on up-to-the-minute information; we crave what’s new and we know that the old data will always be a few clicks away if we need …