Allied Payment Network has been a trusted name in the realm of digital payments and money transfer for over a decade. Their FlexPay product is used by 500 banks and credit unions nationwide and allows customers to move money easily and pay bills quickly. They were first-to-market for “photo bill pay,” the ability to snap a picture of a household bill with one’s smartphone and pay the balance in a few simple taps, and to date, they’ve moved billions of dollars worth of payments and transactions for their users – with over $36 Billion in 2022 alone.
When the time came for Allied to update their website, they wanted a Content Management System that made life a little bit easier, much the same way they’ve made money management and bill pay easier for their end-users. More than that, the solution had to be stable, secure, and above all, gorgeous to look at. That’s why they turned to Trabian.
"We chose Trabian for our website redesign because of their expertise in the financial services industry. Their deep understanding of our industry's unique needs and challenges instilled a level of trust that made choosing them an easy decision,” said Doug Elser, Director of Marketing at Allied Payment Network.
The Bold and the Beautiful
Allied has one of the boldest, most eye-catching brand books in finance. Their bright, attractive pinks pair well with their multi-tone blues and yellows accents, a far cry from many tech websites that tend to stick to safe, simple palettes.
Eager to play with Allied’s exciting brand elements, Summer Brow, Senior Designer at Trabian, jumped in with both feet and started sculpting an interface that incorporated all the best and brightest components with Trabian’s Canvas CMS’ core functionality.
“Our Allied Payment partners put their trust in us as experts in design and development. I so enjoyed playing with their color palette and creating exciting new gradient palettes and custom graphic elements that make the site “pop,” said Brow.
From the outset, Allied wanted to showcase their remarkable achievements in the field of digital money movement. With that in mind, “movement” became a core concept in the new design.
Allied was able to collaborate with Trabian Developer Kenny Vo to find smart solutions and to tailor their web experience down to the pixel. Trabian’s Web Development group was able to work internally to keep the new site looking and working well across devices and at all viewing sizes.
Usability and Stability, Above All
Trabian’s Canvas CMS is backed by a secure website infrastructure that utilizes industry standard best practices to create a robust and secure environment. Canvas sites are built for premium security and stability, with 99.96% uptime across all our sites in 2023.
“When you put the energy and effort into a rebuilt website, you want to have the peace-of-mind that comes with knowing it’s going to be up, available, and protected against bad actors,” says James Klatt, Trabian’s Director of Web Development. “We built Canvas so that your IT team, your marketing team and your C-Suite execs can all sleep soundly at night.”
Allied’s team was given one-on-one training and assistance in bringing their new site online. The Canvas CMS helps by utilizing custom components that can be used again and again across the site to highlight key content and drive business.
"We were really impressed with Trabian's attention to detail. Every element of the design was carefully considered, and it resulted in a website that is not only visually appealing but also highly intuitive and user-friendly,” said Elser.
A New Vision for a New Year
As 2024 begins, Allied’s new site is already grabbing the attention of the market. Allied followed up on their launch with a press release and several social media posts about the project.
"The professionalism and quality of work we received from Trabian were exceptional. They delivered a high-quality website that not only met but exceeded our expectations, reflecting the high standards we uphold at Allied Payment Network. Working with Trabian on our website felt like a natural extension of a partnership that’s been defined by consistent excellence. Their team’s ability to continually meet our high standards has been a key factor in our sustained collaboration,” said Geoff Knapp, CEO of Allied Payment Network.
As for Trabian, our team loves celebrating our Client’s successes, whether that be through a new website, new custom digital solutions or our work in data orchestration and strategy.
“Trabian is always looking for new and innovative ways to help our clients achieve their goals. Working in partnership with Allied Payment Network was a prime example of what true trust and collaboration between two companies at the top of their industry can look like. We are thrilled with how the project turned out and even more thrilled for Allied and the ability to boldly tell their story with the new website,” says Hallie Vincent, Chief Revenue Officer at Trabian.
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