Our Process

Discovery

2 to 3 Days

Design

1 Week

Prototyping

4 to 6 Weeks

Implementation

10+ Weeks

2 to 3 Days
Free

Discovery

The discovery phase is focused on learning-about you, about your organization, about your customers (or members).

What to expect

  • We'll prepare and send a client survey to expand on our initial discussions.
  • Conversations. This is our first chance to get to know each other, after all.

Deliverables

  • A project brief outlining an initial objective/challenge statement, requirements/risks, people involved, and a rough schedule
  • A written summary of our conversations and collected materials
1 Week
$12,500 + travel

Design Lab

In our Design Lab, we come together on-site (yours or ours) to transition from Discovery to Design. Our Lab is designer-led and includes your customers and potential customers as we begin to co-create your product.

What to expect

  • We follow a modified version of a Google Ventures Design Sprint.
  • We spend up to five days in person in a designer-led lab.
  • We storyboard, wireframe, and start putting ink to paper (or pixels to screen).
  • Expect to be immersed in whiteboards, post-it notes, and customer interviews.

Deliverables

  • A post-lab report covering the process and lessons learned
  • Any design files created during the Design Lab
  • A project plan for the Prototyping phase
4 to 6 Weeks
$15,000 per 2-week sprint.

Prototyping

Our Prototyping process leads to a real application that can be installed on phones (for mobile apps) or viewed online (for web projects). The prototype drives discussion and supports user feedback that’s integral to a successful Implementation project.

What to expect

  • We build the prototype using the same tools we use for production-level products. No need to throw anything away.
  • We release builds throughout this phase, at least once every 2-week sprint.
  • If needed by the project, we define and document an API to support the user experience.
  • We collect and process feedback from your team and customers.

Deliverables

  • A working prototype. It's hard to overstate how helpful this is for creating excitement and gathering feedback.
  • An implementation plan for converting the prototype into a feature-complete product.
10+ Weeks
$15,000 per 2-week sprint
Fixed price or joint venture arrangements negotiable

Implementation

Here's where all the pre-work comes together. We know what the product will look like. We have a plan to get to production. Now we execute.

What to expect

  • Collaboration

Deliverables

  • A working, released product
Connect With Us
Matt Dean
Chief Executive Officer
Brent Dixon
Chief Design Officer
Trey Reeme
Chief Operating Officer
Work With Us

Call: 877-603-8011

Mail: PO Box 6093, Fishers, Indiana 46038

Visit: 12175 Visionary Way, Suites 107 & 115, Fishers, Indiana 46038