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    <title>Welcome to our site: Last day to co-author / pick a topic for Age of Conversation 2.0</title>
    <link>http://www.trabian.com/articles/2008/02/03/last-day-to-co-author-pick-a-topic-for-age-of-conversation-2-0</link>
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      <title>"Last day to co-author / pick a topic for Age of Conversation 2.0" by Brent Dixon</title>
      <description>&lt;p&gt;Terrell &amp;#8211; I&amp;#8217;m crossing my fingers you don&amp;#8217;t hate me for. I think you&amp;#8217;ll love me for it. I have a feeling your chapter is going to be awesome.&lt;/p&gt;


	&lt;p&gt;Trey &amp;#8211; I&amp;#8217;m mad at you, because I told you about this last week. We&amp;#8217;re in a fight.&lt;/p&gt;</description>
      <pubDate>Mon, 04 Feb 2008 09:58:35 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2008/02/03/last-day-to-co-author-pick-a-topic-for-age-of-conversation-2-0#comment-14785</link>
    </item>
    <item>
      <title>"Last day to co-author / pick a topic for Age of Conversation 2.0" by Trey Reeme</title>
      <description>&lt;p&gt;Aw man! Dang and blast &amp;#8211; I missed the deadline.  Maybe next round&amp;#8230;&lt;/p&gt;</description>
      <pubDate>Mon, 04 Feb 2008 09:31:28 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2008/02/03/last-day-to-co-author-pick-a-topic-for-age-of-conversation-2-0#comment-14784</link>
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    <item>
      <title>"Last day to co-author / pick a topic for Age of Conversation 2.0" by terrell</title>
      <description>&lt;p&gt;I might hate you for this later, but I emailed Drew this afternoon. Thanks for the shout out. I&amp;#8217;m looking forward to reading your chapter Brent!&lt;/p&gt;</description>
      <pubDate>Sun, 03 Feb 2008 17:01:35 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2008/02/03/last-day-to-co-author-pick-a-topic-for-age-of-conversation-2-0#comment-14783</link>
    </item>
    <item>
      <title>"Last day to co-author / pick a topic for Age of Conversation 2.0" by Brent Dixon</title>
      <description>&lt;p&gt;William &amp;#8211; 
Heck yes! I&amp;#8217;m really glad you&amp;#8217;re in.&lt;/p&gt;


	&lt;p&gt;Gavin &amp;#8211; 
No problem man. It&amp;#8217;s such a cool thing you guys are doing. I can&amp;#8217;t wait to read it.&lt;/p&gt;</description>
      <pubDate>Sun, 03 Feb 2008 15:50:13 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2008/02/03/last-day-to-co-author-pick-a-topic-for-age-of-conversation-2-0#comment-14782</link>
    </item>
    <item>
      <title>"Last day to co-author / pick a topic for Age of Conversation 2.0" by Gavin Heaton</title>
      <description>&lt;p&gt;Thanks for the mention, Brent! Ron Shevlin is onboard again, but still waiting to hear from the others!&lt;/p&gt;</description>
      <pubDate>Sun, 03 Feb 2008 15:30:00 -0600</pubDate>
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    </item>
    <item>
      <title>"Last day to co-author / pick a topic for Age of Conversation 2.0" by William Azaroff</title>
      <description>&lt;p&gt;Thanks for the mention. I just emailed Drew.&lt;/p&gt;</description>
      <pubDate>Sun, 03 Feb 2008 15:12:05 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2008/02/03/last-day-to-co-author-pick-a-topic-for-age-of-conversation-2-0#comment-14780</link>
    </item>
    <item>
      <title>Last day to co-author / pick a topic for Age of Conversation 2.0</title>
      <description>&lt;p&gt;Last year, marketing bloggers &lt;a href="http://www.drewsmarketingminute.com/"&gt;Drew McLellen&lt;/a&gt; and &lt;a href="http://servantofchaos.typepad.com/"&gt;Gavin Heaton&lt;/a&gt; brought 100 marketing bloggers under one book called &amp;#8220;&lt;a href="http://stores.lulu.com/ageofconversation"&gt;The Age of Conversation&lt;/a&gt;.&amp;#8221; They‚Äôre doing it again, and you can help. Today is the last day to sign up as an author of &lt;a href="http://www.drewsmarketingminute.com/2008/01/calling-all-aut.html"&gt;The Age of Conversation 2.0&lt;/a&gt;.&lt;/p&gt;


	&lt;p&gt;If you want to contribute or vote on the topic, &lt;a href="http://www.drewsmarketingminute.com/2008/01/calling-all-aut.html"&gt;click here&lt;/a&gt; and get in touch with Drew.&lt;/p&gt;


	&lt;p&gt;Now‚Äôs the specific call-out time. I‚Äôd love to see contributions from: &lt;a href="http://www.treyreeme.com"&gt;Trey Reeme&lt;/a&gt;, &lt;a href="http://www.azaroff.com/blog"&gt;William Azaroff&lt;/a&gt;, &lt;a href="http://blog.veritycu.com"&gt;Shari Storm&lt;/a&gt;, &lt;a href="http://www.currencymarketing.ca/blog"&gt;Tim McAlpine&lt;/a&gt;, &lt;a href="http://blog.veritycu.com"&gt;Terrell Meek&lt;/a&gt;, and &lt;a href="http://marketingroi.wordpress.com"&gt;Ron Shevlin&lt;/a&gt;.&lt;/p&gt;


	&lt;p&gt;Ron wrote in the first Age of Conversation, and just because I enjoyed it a lot, here‚Äôs a piece from his essay, ‚ÄúBehavioral Conversations‚Äù -&lt;/p&gt;


	&lt;blockquote&gt;
		&lt;p&gt;To succeed in the Age of Conversation, it‚Äôs not sufficient for marketers to engage customers in verbal conversations on social networking sites. Instead, they must develop a new marketing competency ‚Äî a sense-and-respond competency ‚Äî to sense consumer needs and intentions based on their behavior, and to respond with appropriate advice, guidance and offers. And in a broader sense, this capability is about understanding trends and directions about the customer community based on their collective actions and behaviors.&lt;/p&gt;
	&lt;/blockquote&gt;


	&lt;p&gt;I&amp;#8217;m excited to be contributing to the second book. You can order the first book &lt;a href="http://stores.lulu.com/ageofconversation"&gt;here&lt;/a&gt;. All proceeds go to &lt;a href="http://usvariety.org/"&gt;Variety &amp;#8211; The Children&amp;#8217;s Charity&lt;/a&gt;.&lt;/p&gt;</description>
      <pubDate>Sun, 03 Feb 2008 14:10:00 -0600</pubDate>
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      <author>brent@trabian.com (Brent Dixon)</author>
      <link>http://www.trabian.com/articles/2008/02/03/last-day-to-co-author-pick-a-topic-for-age-of-conversation-2-0</link>
      <category>Advertising</category>
      <category>Marketing</category>
      <category>Current Events</category>
      <category>Our Business</category>
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