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    <title>Welcome to our site: Apply Liberally</title>
    <link>http://www.trabian.com/articles/2007/10/31/apply-liberally</link>
    <language>en-us</language>
    <ttl>40</ttl>
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      <title>Apply Liberally</title>
      <description>&lt;p&gt;Introducing Make My Logo Bigger Cream.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://farm3.static.flickr.com/2357/1808810999_874121c4ee.jpg" width="500" height="321" alt="Make My Logo Bigger Cream" /&gt;&lt;/p&gt;


	&lt;p&gt;If you design, &lt;a href="http://www.makemylogobiggercream.com/"&gt;watch this video.&lt;/a&gt; If you buy design, watch it &lt;strong&gt;twice&lt;/strong&gt;.&lt;/p&gt;


	&lt;p&gt;&lt;strong&gt;An actionable note on awesome videos&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;If you make an awesome video that you&amp;#8217;d like to have passed around and blogged (Make it relevant. No Viral for Viral&amp;#8217;s sake.), offer an embed option so people can watch it right in the blog post where they may well have heard about it first. Run your &lt;span class="caps"&gt;URL&lt;/span&gt; modestly at the end of the spot to tie it back to you if you&amp;#8217;d like, but if the rest of your site offers other content, it will most likely get linked back to anyway.&lt;/p&gt;


	&lt;p&gt;In this case, had an embed option been available, I still would have linked it and directed you to visit the actual site to see it in context.&lt;/p&gt;


	&lt;p&gt;However, embed tags or not, this video is truth. So, watch it, or watch it twice according to the prescription above.&lt;/p&gt;</description>
      <pubDate>Wed, 31 Oct 2007 11:24:00 -0600</pubDate>
      <guid isPermaLink="false">urn:uuid:2b71539f-0754-4e46-ae39-266290084364</guid>
      <author>charlie@trabian.com (Charlie Trotter)</author>
      <link>http://www.trabian.com/articles/2007/10/31/apply-liberally</link>
      <category>How Tos</category>
      <category>Advertising</category>
      <category>Design</category>
      <trackback:ping>http://www.trabian.com/articles/trackback/14748</trackback:ping>
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