Dallas escapades, and the art of storytelling

brent@trabian.com (Brent Dixon) — Wed, 02 May 2007 13:39:00 -0500

Last week Trey flew into Dallas for the CUES Nexus conference. It was the first time we had been able to hang out since The Big Move, during which he had the Black Plague anyway, and I have to say it was great to see the guy.

The week was a whirlwind. Check out Trey’s OSCU post for more on presenting to some enthusiastic credit union marketers, embracing our geeky side, and in doing so hanging with rockstars of new media and marketing like Paul McEnany, Jake McKee, John Keehler, and Joseph Jaffe.

Jaffe gave the closing keynote at Nexus, and in that session said “marketers are storytellers.” Speaking of stories, here’s a good one about Jaffe’s company, Crayon:

The names Crayon and 93 Colors (their blog) were inspired by a Crayola Big Box , which has 96 colors. When you remove the three primary colors – red, blue and yellow (TV, radio, and print)- you’re left with 93 colors. Crayon uses these more interesting colors, like chartreuse (podcasting), salmon (Second Life), periwinkle (consumer generated media), and on and on, to tell their clients’ stories.

The end.

Our name happened because Matt is a crazy cajun from Louisiana.

Welcome to our site: Dallas escapades, and the art of storytelling

Dallas escapades, and the art of storytelling