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    <title>Welcome to our site: An awesome company's guide to Awesomeness</title>
    <link>http://www.trabian.com/articles/2007/03/08/an-awesome-companys-guide-to-awesomeness</link>
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    <ttl>40</ttl>
    <description></description>
    <item>
      <title>"An awesome company's guide to Awesomeness" by VSelfridge</title>
      <description>&lt;p&gt;The two I have so far are: Haiku and &amp;#8220;Purple is the new blue and red&amp;#8221;&lt;/p&gt;


	&lt;p&gt;But &amp;#8211; I&amp;#8217;m thinking my husband needs MP3s 
&lt;a href='http://www.threadless.com/product/119/MP_3' rel="nofollow"&gt;http://www.threadless.com/product/119/MP_3&lt;/a&gt;
or Bobshopping 
&lt;a href='http://www.threadless.com/product/699/Bobshopping' rel="nofollow"&gt;http://www.threadless.com/product/699/Bobshopping&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 09 Mar 2007 10:46:02 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2007/03/08/an-awesome-companys-guide-to-awesomeness#comment-12554</link>
    </item>
    <item>
      <title>"An awesome company's guide to Awesomeness" by Brent</title>
      <description>&lt;p&gt;George -&lt;/p&gt;


	&lt;p&gt;Lean on me. Now I wish I&amp;#8217;d titled this post &amp;#8220;Love and Awesomeness.&amp;#8221;&lt;/p&gt;


	&lt;p&gt;V -&lt;/p&gt;


	&lt;p&gt;Have you gotten any yet? If so, which is your favorite?&lt;/p&gt;


	&lt;p&gt;Trey got Charlie and me Threadless threads for Christmas, including &lt;a href="http://www.threadless.com/product/462/Nothing_Rhymes_With_Orange" rel="nofollow"&gt;Nothing Rhymes with Orange&lt;/a&gt; and the &lt;a href="http://www.threadless.com/product/677/Facial_Hair_Club_For_Men" rel="nofollow"&gt;Facial Hair Club for Men&lt;/a&gt;.&lt;/p&gt;


	&lt;p&gt;It&amp;#8217;s very terrific.&lt;/p&gt;</description>
      <pubDate>Thu, 08 Mar 2007 16:00:30 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2007/03/08/an-awesome-companys-guide-to-awesomeness#comment-12534</link>
    </item>
    <item>
      <title>"An awesome company's guide to Awesomeness" by Charlie Trotter</title>
      <description>&lt;p&gt;V, you wear you t-shirts on your legs?&lt;/p&gt;</description>
      <pubDate>Thu, 08 Mar 2007 15:58:24 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2007/03/08/an-awesome-companys-guide-to-awesomeness#comment-12533</link>
    </item>
    <item>
      <title>"An awesome company's guide to Awesomeness" by Vselfridge</title>
      <description>&lt;p&gt;So you guys know about Threadless too&amp;#8230; Now &lt;span class="caps"&gt;I KNOW&lt;/span&gt; you guys are the &amp;#8220;Jonses&amp;#8221; I need to keep up with!&lt;/p&gt;


	&lt;p&gt;My husband stumbled across Threadless this past holiday season &amp;#8211; and we&amp;#8217;re hooked! (And needless to say &amp;#8211; the ratty Ts of our college days are on their last legs).&lt;/p&gt;


	&lt;p&gt;How terrific is it to create a tool that empowers artists to create their own designs, both for themselves &amp;#38; to be compensated when others &lt;span class="caps"&gt;LOVE&lt;/span&gt; them too.&lt;/p&gt;</description>
      <pubDate>Thu, 08 Mar 2007 15:45:25 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2007/03/08/an-awesome-companys-guide-to-awesomeness#comment-12532</link>
    </item>
    <item>
      <title>"An awesome company's guide to Awesomeness" by GeorgeH</title>
      <description>&lt;p&gt;As the Rev. Al Green says, &amp;#8220;Love and Happiness&amp;#8221;&lt;/p&gt;</description>
      <pubDate>Thu, 08 Mar 2007 15:43:28 -0600</pubDate>
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      <link>http://www.trabian.com/articles/2007/03/08/an-awesome-companys-guide-to-awesomeness#comment-12530</link>
    </item>
    <item>
      <title>An awesome company's guide to Awesomeness</title>
      <description>&lt;p&gt;&lt;a href="http://www.skinnycorp.com/"&gt;Skinnycorp&lt;/a&gt;, the brains behind &lt;a href="http://www.threadless.com"&gt;Threadless&lt;/a&gt;, has the best business model on the planet.&lt;/p&gt;


	&lt;p&gt;Last month, &lt;a href="http://www.brianoberkirch.com/?p=850"&gt;Brian Oberkirch&lt;/a&gt; wrote about their presentation at &lt;a href="http://www.communitynext.com/"&gt;CommunityNext&lt;/a&gt;:&lt;/p&gt;


&lt;blockquote&gt;

	&lt;p&gt;Here‚Äôs a metric I can get behind: this slide clearly tracks the growth of SkinnyCorp over the last 7 years as they moved the needle from sorta awesome to crazy awesome.&lt;/p&gt;


	&lt;p&gt;&lt;a href="http://www.flickr.com/photos/brianoberkirch/386878108/"&gt;&lt;img width="450px" height="300px" src="http://farm1.static.flickr.com/159/386878108_4e0b3d6219.jpg?v=0!" /&gt;&lt;/a&gt;&lt;/p&gt;


&lt;/blockquote&gt;

	&lt;p&gt;He also makes sure to address the &lt;span class="caps"&gt;ROI&lt;/span&gt;-monkeys who only think in decimals and dollar signs:&lt;/p&gt;


&lt;blockquote&gt;

	&lt;p&gt;If you think they were just the feelgood entertaining crazy kids with the tats and the rock and roll, they were probably the only presenters whose businesses are self-funded and doing upwards of $20 million a year in revenue.&lt;/p&gt;


&lt;/blockquote&gt;

	&lt;p&gt;Today, &lt;a href="http://blog.experiencecurve.com/archives/how-to-create-online-awesomeness-from-threadless-founders"&gt;ExperienceCurve&lt;/a&gt; linked to their CommunityNext presentation on &lt;a href="http://www.www.com"&gt;How to Create Online Awesomeness&lt;/a&gt;:&lt;/p&gt;


&lt;center&gt;&lt;embed style="width:400px; height:326px;" id="VideoPlayback" type="application/x-shockwave-flash" src="http://video.google.com/googleplayer.swf?docId=6790186192162586479&amp;#38;hl=en" flashvars=""&gt; &lt;/embed&gt;&lt;/center&gt;

	&lt;p&gt;Maybe I&amp;#8217;m a hippy, but business needs more love. And Awesomeness.&lt;/p&gt;</description>
      <pubDate>Thu, 08 Mar 2007 10:11:00 -0600</pubDate>
      <guid isPermaLink="false">urn:uuid:cd7c94c7-3a1e-4b5c-91f3-b662cffd936e</guid>
      <author>brent@trabian.com (Brent Dixon)</author>
      <link>http://www.trabian.com/articles/2007/03/08/an-awesome-companys-guide-to-awesomeness</link>
      <category>Creativity</category>
      <category>Culture</category>
      <category>Branding</category>
      <category>How Tos</category>
      <trackback:ping>http://www.trabian.com/articles/trackback/12524</trackback:ping>
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