Last day to co-author / pick a topic for Age of Conversation 2.0

By Brent Dixon on February 03, 2008

26 Comments

Last year, marketing bloggers Drew McLellen and Gavin Heaton brought 100 marketing bloggers under one book called “The Age of Conversation.” They‚Äôre doing it again, and you can help. Today is the last day to sign up as an author of The Age of Conversation 2.0.

If you want to contribute or vote on the topic, click here and get in touch with Drew.

Now’s the specific call-out time. I’d love to see contributions from: Trey Reeme, William Azaroff, Shari Storm, Tim McAlpine, Terrell Meek, and Ron Shevlin.

Ron wrote in the first Age of Conversation, and just because I enjoyed it a lot, here’s a piece from his essay, “Behavioral Conversations” -

To succeed in the Age of Conversation, it’s not sufficient for marketers to engage customers in verbal conversations on social networking sites. Instead, they must develop a new marketing competency — a sense-and-respond competency — to sense consumer needs and intentions based on their behavior, and to respond with appropriate advice, guidance and offers. And in a broader sense, this capability is about understanding trends and directions about the customer community based on their collective actions and behaviors.

I’m excited to be contributing to the second book. You can order the first book here. All proceeds go to Variety – The Children’s Charity.

Speaking at / blogging the YES Summit

By Brent Dixon on December 03, 2007

12 Comments

I’m in Austin, TX at CUNA’s YES Summit for the first half of this week.

I’m blogging the conference on Open Source CU, so hop on over to hear what’s shaking down.

Check out the YES blog here.

Be well, do good work, and keep in touch

By Trey Reeme on November 16, 2007

21 Comments

Garrison Keillor said that. Pretty eloquent way to say goodbye, I think.

Friends, I’ll be leaving Trabian in about a month.

I’m moving to the Houston area. I’ve been given the opportunity to help drive the online strategy for a billion-dollar credit union, and I’m thrilled about the challenge. Of course, I’m a little nervous as I’ve never sat on the CU side of the desk, but I know I’m ready.

I won’t disappear. I’m departing on great terms and we’re all making sure Trabian won’t miss a beat.

The past four years with Trabian and the past two-plus on Open Source CU have provided me with more friends, ideas, and opportunities than I could’ve ever hoped for.

Thank you. Let’s keep in touch.

ad:tech, New York '07

By Brent Dixon on November 06, 2007

14 Comments

Hi. I wanted to drop a quick note to say that this week I’m in New York attending ad:tech, an interactive marketing conference. Charlie and Doug are up here too, so if anyone’s in the area and wants to hang, drop me a line (we’ll be hanging with Ron Shevlin, anti-marketing-guru marketing guru, this afternoon).

The opening keynote is about to start so I have to split. Keep your eyes peeled, there’s going to be lot to talk about this week.

Recap + Refreshed

By Brent Dixon on October 08, 2007

13 Comments

Last week was incredible and surreal. The Symposium brought with it droves of insightful sessions, great conversations, and deep belly-laughs. Click here to check out photos from the conference. We can’t say thank you enough to the speakers, to all of you who came out, and especially to FORUM Solutions – Kristi Lowell and Doug True especially – for making it happen.

To quote Trey: “This was the best week I’ve ever had at Trabian.”

We will be releasing the sessions as podcasts on Open Source CU starting (Update 10/12) later this week next week (we’re still waiting to hear “okays” back from some of the speakers).

After the fact

Friday was a refreshing day for all of us at Trabian. We were able – for the first time since doubling in size – to have a pow-wow with the entire team in person. It was a perfect reset button for all of us: We realigned with core values, voiced and addressed frustrations, reinforced individual roles, and were reminded why we love what we do so much. And all in one afternoon.

We also agreed that we really need more flesh & blood time – both as a full company and with clients as we work together on projects.

I’m heading home to Dallas today. Matt, Kelly and Trey just dropped me off at the Indianapolis airport. We aren’t sure when we’ll all be under the same roof again, but hopefully it won’t be long.

PS: Happy Canadian Thanksgiving.

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