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Our very own Matt Dean was included in a recent CU Times article highlighting five sassy young entrepreneurs. The article is titled Gen Y Entrepreneurs Shake Up CU Industry, Helping to Reveal Authenticity.

Here are two snippets from the article, which is chock-full of some great points and insights from the interviewees.

Matt had some great thoughts on CUs engaging young people without necessarily having to wear a backwards hat and drop hip-hop references.

“The best business decision a credit union can make is rekindling the focus on the membership and reigniting their evangelistic feel to encourage passion and empower younger staff, ... These are our future leaders; they need to be engaged. People are more willing to stick around if they feel that the value of what they are a part of is bigger than themselves.”

(Who knew he was so smart? Me.)

Creative Brand Communications CEO Jeff Stephens made some bang-on comments on the practice of a CU hanging it’s hat on better service over different service.

“It is a cliché. So you define this great customer service as knowing everyone by name, friendly, pleasant staff, being responsive to member’s needs, and those attributes are all good and positive, but those alone won’t differentiate that credit union. ... Being nicer is not different, and the more credit unions succeed at being nicer the more they all seem the same. You build a position only you can occupy.”

Amen, right?

I don’t want to spoil any more of the article than I have. Get over there and read it.