By Trey Reeme on November 16, 2007
Garrison Keillor said that. Pretty eloquent way to say goodbye, I think.
Friends, I’ll be leaving Trabian in about a month.
I’m moving to the Houston area. I’ve been given the opportunity to help drive the online strategy for a billion-dollar credit union, and I’m thrilled about the challenge. Of course, I’m a little nervous as I’ve never sat on the CU side of the desk, but I know I’m ready.
I won’t disappear. I’m departing on great terms and we’re all making sure Trabian won’t miss a beat.
The past four years with Trabian and the past two-plus on Open Source CU have provided me with more friends, ideas, and opportunities than I could’ve ever hoped for.
Thank you. Let’s keep in touch.
By Doug Williams on November 15, 2007
Brent and I just wrapped up a presentation at a CUES conference in Boston (well, in Westborough, which is about 30 minutes from Logan airport, and about three hours if you take the route we did – Mass Pike to Rte. 30 to Absolutely Lost Lane and left on Where the @#$% are we in Wellesley).
What strikes me more and more about Gen-Y and marketing to youth is the notion that Gen-Y have the same goals as Boomers just as Boomers had the same goals as the “Greatest,” to build wealth.
I’m struck by how credit unions are focused on breaking out a marketing message to Gen-Y when in reality, they should speak to Gen-Y as they speak to their “grown up” members. Like adults.
Make products relevant, communicate them simply, and consider using new means of communication in a defined way. Boomers have blogs. Great blogs. Gen-Y needs IRAs.
CU’s need to see that we’re all on common ground, no matter how differently we sometimes communicate.
I’ve attached the slides (PDF download or view on the web), in case you want to look at them. Clearly, they’re better consumed in person.
