An awesome company's guide to Awesomeness

By Brent Dixon on March 08, 2007

5 Comments

Skinnycorp, the brains behind Threadless, has the best business model on the planet.

Last month, Brian Oberkirch wrote about their presentation at CommunityNext:

Here’s a metric I can get behind: this slide clearly tracks the growth of SkinnyCorp over the last 7 years as they moved the needle from sorta awesome to crazy awesome.

He also makes sure to address the ROI-monkeys who only think in decimals and dollar signs:

If you think they were just the feelgood entertaining crazy kids with the tats and the rock and roll, they were probably the only presenters whose businesses are self-funded and doing upwards of $20 million a year in revenue.

Today, ExperienceCurve linked to their CommunityNext presentation on How to Create Online Awesomeness:

Maybe I’m a hippy, but business needs more love. And Awesomeness.

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Comments

  • GeorgeH on March 08

    As the Rev. Al Green says, “Love and Happiness”

  • Vselfridge on March 08

    So you guys know about Threadless too… Now I KNOW you guys are the “Jonses” I need to keep up with!

    My husband stumbled across Threadless this past holiday season – and we’re hooked! (And needless to say – the ratty Ts of our college days are on their last legs).

    How terrific is it to create a tool that empowers artists to create their own designs, both for themselves & to be compensated when others LOVE them too.

  • Charlie Trotter on March 08

    V, you wear you t-shirts on your legs?

  • Brent on March 08

    George -

    Lean on me. Now I wish I’d titled this post “Love and Awesomeness.”

    V -

    Have you gotten any yet? If so, which is your favorite?

    Trey got Charlie and me Threadless threads for Christmas, including Nothing Rhymes with Orange and the Facial Hair Club for Men.

    It’s very terrific.

  • VSelfridge on March 09

    The two I have so far are: Haiku and “Purple is the new blue and red”

    But – I’m thinking my husband needs MP3s http://www.threadless.com/product/119/MP_3 or Bobshopping http://www.threadless.com/product/699/Bobshopping

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