Design tweaks
By Brent Dixon on January 21, 2007
As you may have noticed, today we happily rolled out a few changes to our site design.
We’re now including the full content of our five most recent posts on the homepage. Before now, we had to write our blog posts around a teaser paragraph, and that drove us nuts. This will also let us write more often while still retaining face-time for previous posts.
The “about us” blurb moved from its previous hiding spot in the top right (a spot eye-tracking studies have shown visitors are the most likely to ignore) to the front-and-center.
We’ve also updated and narrowed the featured recent projects. We’re currently showcasing:
The Lower East Side People’s FCU, the only financial institution to serve New York’s Lower East Side after all of the commercial banks sold out, packed up and left.
The Filene Research Institute, the think-(and do)-tank for the credit union industry.
NAPUS FCU, which has been serving postmasters nationally for almost 40 years.
And finally, Give With Us – a project we’re unbelievably excited about. You’ll be hearing a lot more on this one soon.
This is the first in a series of site changes we’ll be making over the next few months (including the addition of an in-depth portfolio). Stay tuned, and please comment. We thrive on your opinions.
Roger Conant on January 23
Guys,
The Lower East Side site is fantastic. I love the colors. And you know that Hillary Clinton went “on-site” at LESPFCU to announce the launch of some very special CU legislation back in 2004. By the way, like her or not, I believe that her run will put the focus on “marketing (correctly) to women” on steroids. It’s about time!
Brent on January 24
Roger,
We appreciate it very much. It was a fun site to “work” on (we got to walk around New York for 3 days and take pictures…how is that work?).
Hilary announced legislation that would benefit the immigrant community in a huge way. And recently, Mayor Bloomberg used LESPFCU as a stage to announce a $150 million anti-poverty program.
Why do they get all the cool community development press conferences? Because they rock, and are seriously walking the talk.
Speaking of marketing to women, Roger, you might dig this article about women, online marketing, and innovation from Lipsticking (you’ll probably like the whole blog a lot, actually).
Thanks as always for your comments.
DESIGNEXPANSE.COM on September 05
I love the color, navigation and all over design.