Brand snapshot the first

By Brent Dixon on February 10, 2006

No Comments

If you’re among the teeming throng of fans who have kept up with us day-by-day (read: “Matt’s parents”), you’ve probably noticed some major changes happening over the past several months.

We have a new logo (see above)! We have a new website (see above, below, left, and right)! We’ve decided to actually talk to you (see site updates after January 30, 2006 )!

This is due to a process that the buzzword-friendly refer to as “branding,” which, as it turns out, is simply the act of telling you who-in-the-world we are, and what-in-the-world we do.

So quickly, without taglines (we’re still working on one), or any fancy, inflated nonsense, I’ll explain who we are. Let’s call it “branding” without all the pomp and circumstance…just a series of bold claims.

At Trabian, we feel strongly that we:

  • Love what we do very much.
  • Are a very small company with big fat plans.
  • Desperately want to help improve your business.
  • Feel you should use your voice to create customers by building strong emotional connections.
  • Feel that we should do the same.
  • Work ridiculous hours, because we are perfectionists.
  • Can be pretty hilarious.
  • Will not beat around the bush.
  • Have a really, really smart CEO (he started the company)...
  • ...seriously, he put together large, complicated puzzles upside-down at the age of two. He freaks the rest of us out.

So that hits the high points. As the rest of “us” comes together, in an easily digestible form, we’ll throw it up here for you.

If you have an opinion about what Trabian is all about, we really hope you’ll tell us. Your opinion is half of the spectrum, half the battle, and your perception matters a lot to us.

Use the comments form down below to tell us what’s on your mind.

Filed under: ,

Comments

Required Field