Welcome to our site

This evening, during a routine (ok, I admit, obsessive-compulsive) check of our site stats, I noticed that somebody had found our site by searching for ‘Matt Dean’. When I ran the same search on Google, I was surprised to find a link to our site on the front page!

Now before you start thinking me vain, I’m not pointing this out to show how cool I am. “Cool” gave up on me a long time ago. I’m mentioning it because the last time I checked, the same search didn’t pull up anything related to me or Trabian, at least not on the first 20 or so pages of results.

In Naked Conversations, which I’m currently reading, Robert Scoble and Shel Israel describe one of the benefits of blogging—something geekily referred to as Google juice. Google ranks your site based on, among other things, the number of sites that link to yours, and blogs provide many opportunities for bloggers to link to each other.

We didn’t build our new site in a blog format to increase our search ranking, but I must admit that it’s a nice side-effect.

Now all we need to do is get in the top results for “credit union website company.”