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Six weeks after launching their Trabian-built website, Dallas Credit Union (DCU) has noticed a dramatic increase in membership applications received through www.dallascu.org.

“Our online membership applications went from just a couple a month to an average of over five per week in the first six weeks since launch,” explained Doug Williams, DCU’s Business Development Officer.

A Trabian design has earned a CUNA (Credit Union National Association) Award of Merit for Houston FCU’s marketing department. The project was entered at the 2005 CUNA Marketing & Business Development Conference.

Trabian designed the print statement insert “What We’ve Built is Monumental” for Houston FCU. The project received a Merit Award in the Statement Insert category for CUs with assets between $101M and $499M.

The insert focused on the August launch of the new www.houstonfcu.org and was distributed in nearly 20,000 monthly account statements mailed to Houston FCU members during September 2004.

Website traffic for Houston FCU continues to climb with their Trabian-built website. March 2005’s homepage visits reached the 70,000 mark for the first time ever. Before Trabian, HFCU’s record for one month was 46,576 homepage visits in April 2004. Since the new site launch, the homepage has averaged 63,440 views per month.

Before the August 2004 launch of the new www.houstonfcu.org, the 12-month average for visits to the credit union’s homepage was 43,013 per month. In the seven months since the launch, homepage visits have skyrocketed by 47%.

January 2005 had been the Houston FCU site’s busiest month on record, registering 66,231 hits to the homepage, and 206,915 total page views.

In fact, total views of all pages have more than doubled (up a remarkable 165%) when comparing the 12-month average prior to the new site launch to the monthly average since. Not only are HFCU members visiting more often, they are visiting more pages.